This afternoon, I'll be at Bogart's Book Store (210 North High Street  Millville, NJ 08332), for a 'Meet the author' event (3pm -5pm).


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If you ask me, there are two huge misconceptions writers make when it comes to the subject of self-promotion. The first is that self-promotion is something you either do or don’t do; the second is that self-promotion is somehow directly related to book promotion.

Let’s start with the self-promotion = book promotion thing, because I think confusing ( Read more... )

With the paperback version of Fur-Face coming out this fall, I've been thinking a lot about book marketing.

I have a 3-month promotion planned (including lots of personal appearances, online contests and prizes etc.), at the end of which I'll be giving away one of those nook color thingies. There'll be a special deal for folks wanting a signed copy  ( Read more... )

As part of my never-ending quest for world domination increased book sales, I'm proud to announce:

The FUR-FACE eBook on a CD/I are a writer! mug promotion.


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As far as I can tell, promoting a book is a bit like telling a long story.  After a while, you have to inject something new and interesting into the mix or people get bored, which is why I've decided to give away a brand new Kindle.

Whether I give away the $139 Kindle or the one with 3G will be down to the winner.

I'd love to go into precise details ( Read more... )